O’BON

Problem

O’BON is an international company that makes pencils from recycled newspaper, paper from sugar cane, and other eco-friendly home and office supplies. O’BON launched the US branch of the company one year prior to hiring DMSF, and they needed to establish brand visibility within North America quickly and efficiently.

Solution

DMSF worked with the O’BON executive team to design, implement, and optimize a multichannel, integrated marketing strategy that included:

• Social Media
• Search Marketing
• SEO
• Email Marketing
• Radio Ads
• Online Display Ads
• Events
• Trade Shows

Results

• We increased monthly traffic to the O’BON website by 1500% of the initial benchmark within 6 months, annihilating our ambitious goal of 1000%
• Average monthly online sales grew by more than 300%
• The average number of visitors grew per month by 200% in comparison to the previous year’s data