Spring Pilates

Problem

Spring Pilates is an eco-friendly Pilates and yoga studio in San Francisco. When Spring Pilates hired DMSF, most of their prospective customers were finding the studio through online searches on Yelp, Google, and other websites. However, the Spring Pilates website was not sufficiently compelling site visitors to call, email, or go to the studio.

Solution

One of Spring Pilates’ core strengths is its beautiful studio space, so DMSF completely redesigned the look and feel of the website to reflect the design of the studio itself. We focused on the high-quality photography as the main feature of the site. We made slight modifications to the logo to modernize it, and we placed an e-newsletter sign-up box on the homepage to encourage email list growth. We placed multiple “Contact Us” links throughout the site, prompting visitors to contact the studio whenever the content motivates them to do so.

Results

• We increased the rate of new customer inquiries submitted via the Spring Pilates website by 75% within the first 6 months after the new site launched
• “The new website is consistent with the direction that marketing this kind of business has to go. It’s informative and clean. It has enabled us to stay competitive.” – Izabel, Owner of Spring Pilates